Germany is experiencing the strongest setback in economic activity for decades. Assessments see economics in Germany diminish around 6%. Topics like controlling, risk management and liquidity planning move into the centre of management attention due to the crisis. Companies have no money to waste in time of crisis and need to use company data efficiently to make the right strategic decisions. Shortcomings in liquidity planning for example can drive a company into insolvency quickly. As analytical and planning processes today are run by IT-Systems in most middle-sized and major firms, vendors of business intelligence and performance management benefit from the growing importance of controlling. Currently the industrial association German Engineering Federation VDMA writes in a position paper for its membership titled “To act appropriate in difficult times”: “… How costs within the firm develop entirely can be monitored by modern Business Intelligence solutions. To exploit the potential of using IT promises far more benefits for the companies than simple saving measures. “
The crisis improves the readiness to change
For sure, implementing a new business intelligence system won’t bail out companies which find out during a crisis that controlling works with wrong numbers, that data produced in different departments are contradictory or that key performance indicators have no significance. The critical view on company structures in periods like those however works in favour of business intelligence vendors. In a crisis the readiness to change in companies is bigger than ever. This applies also inside IT and controlling departments, where simplification of processes and cost efficiency are aimed at. Response time is another topic that comes to the centre of attention, as optimizing the response time allows downstream business processes like the adaption of product offering to market change to be accelerated. But not only crisis drives interest in business intelligence. Many middle-sized firms have been growing massively by global expansion in the last decade. Efficient communication with the new locations is crucial for these companies. Order inflow, stock on hand, liquidity, risks – all data have to be available as quickly as possible and in high quality in a central business intelligence tool.
Whether based on Open source or on proprietary software, due to the shortage of financial possibilities there is a growing influence of the controlling and planning process within an enterprise, and thus a growing interest in Business intelligence.
McKinsey Consulting claims Business Intelligence to be Competitive Intelligence and defines it to be the key information to success in a market situation.
Business intelligence proves the saying: every crisis opens up new chances, right. It can be applied for the former so called “digit douchbags” in controlling, who are gaining massive influence in companies, as well as to provider of Business intelligence Software, as their markets seem to explode.
Cost reduction in IT departments and evolving Company Structures have contributed their part to the rise of a new class of Business intelligence, the Open Source Business intelligence Software. Business intelligence was long ago controlled by the global Heavyweights like SAP, IBM or Oracle. Open source Business Intelligence premiered 2008 in the magical Quadrant of the renowned consulting firm Gartner- Consulting, as a result to fulfilling the same criteria of commercial Software. Open Source business intelligence products are often the favoured software products. They usually convince with higher usability, easy customisation by qualified Users in the departments and the lower prices.
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